畢業論文摘要范文

　　中小房地產開發企業發展戰略研究

　　研究生:常樂

　　導師:陸惠民

　　專業:管理科學與工程

　　摘要 房地產行業在國民經濟中占有的地位越來越重要,僅僅從該行業對GDP的貢獻就能夠看出來.中國有幾萬家房地產企業,其中八成以上是中小型的開發企業,隨著改革開放的發展和市場經濟體制的進一步深入,這些企業面臨的競爭形勢嚴峻.近兩年來,很多人預測房地產行業的變革即將到來,而變革的重點便是中小開發企業的淘汰.的確,由于目前國內的開發尚處在資本密集型的階段,中小房地產開發企業由于資本實力較弱,在開發的很多環節競爭力都不比大型企業,那么中小房地產開發企業能否在競爭中生存下來呢 本文正是從戰略的角度出發來解決這一問題. 文章第一章首先對中小房地產開發企業從企業的性質上做了一個界定,并在這個界定的基礎上分析了他們的優勢,劣勢,給出了本文的一個觀點:中小開發企業的劣勢也是其優勢之所在.接著在第二章從理論和現實角度分析了存在的原因.第三,四,五章,是一個分析和得出戰略的過程,其中運用了很多戰略分析的工具,從內部和外部環境的研究出發回歸到中小房地產開發企業的發展戰略.第五章中給出了三個可行的外部發展戰略,其中也包括了退出戰略,因為,對于一個企業來說贏利或者說損失最小化是最終目的,對于有些企業退出不失為一種最佳的選擇.

　　關鍵詞:中小房地產開發企業,內部環境,外部環境,戰略

　　ENGLISH ABSTRACT

　　The research(Research) of(on) the development strategy for the small(small and middle) real estate enterprise(enterprises) The Graduate Student: CHANG le (Le) The Tutor(Supervisor): LU hui-min(Hui-min) Specialty(Major): Management science and engineering(.)

　　Abstract (:) The real estate is more and more important in the national economy(The trade of real estate plays a more and more important role in the national economy), we can

　　see it out to the contribution to our GDP from the real estate(we can see it just from its contribution to our GDP). There are more than ten thousand( ten thousands of)real estate enterprises in China, among them 80% above(more than 80% of

　　which) is(are) the SME, along with the development and the market economy system

　　that reform open of further thorough( along with futher development of reform

　　and market economy system), the competition(competitive) situation

　　that these enterprises face is rigorous. The last(In the recent two) years, many

　　people thought(predicted) that transformation of the(trade of) real estate will

　　soon arrival (soon), the(focal)point of change(which) would be the small and middle enterprise to be eliminated(is to weed out the small and middle enterprises). Really(Certainly),the small and middle real estate enterpriseis weaker than the bigger in many aspects(because the development of this trade in our country lies in the stage of capital-dense style and small or middle enterpeises are weaker than bigger ones in the aspect

　　of capital, they lie in the disadvantagous situation in many aspects.)but the writer thought that (then can the )small and middle real estate enterprise(enterprises) can exist in the competition.( ) The paper sets out from the strategic angle exactly to resolve this problem. Firstly,

　　the writer does (makes)a definition from the property(character) of the business enterprise to the small and middle real estate enterprise(from the angle of character) in the article chapter 1. At this the foundation for

　　definition up analyzed them of advantage, bad situation, to textual standpoint, is

　　also the place of its advantage in the bad situation of the small development business enterprise.(and on the foundation of which analyzes their advantage and disadvantage ,then

　　concludes that the disadvantages are just the advantages.) Analyzed the existent reason

　　from the theories and realistic angle at chapter 2 immediately after. (In the following

　　chapter 2 the paper analyzes the reasons from the angle of theory and realistc.)The third, fourth and fifth chapters are analyses and process of getting a strategy(and analyses), among them(which) made (make) use of a lot of strategic analytical tools, (and)set out back to return from the research of the inner part and the exterior environment

　　the small and middle real estate develops the development strategy of the business.

　　(and return to the strategy of small and middle enterprises from the beginning of research

　　on the inner and exterior enviornment.)It gives three viable exteriors (external) development strategy in chapter 5, (and)among them(which) also included to (includes)the strategy of withdraw, because winning the benefit or the loss minimum(earning profits or having a minimum loss) is an (the)end purpose for an enterprise, it is the best choose (choice)for some enterprises that they quit from de market.

　　Keyword: the small and middle real estate (SME) enterprise, internal environment, exterior

　　(external)environment, strategy

　　Notice: blue stands for deleting it;red stands for change ;yellowstands for adding up to it .

　　checklist: 1. the fabric of sentence

　　2.conjunction

　　3.plural and singular

　　4.capital and minuscule

　　5.the tense of sentence